Enterprise Marketing Management (EMM) is becoming a popular tool to assist companies with the implementation of their relationship marketing plans. Enterprise Marketing solutions are designed from a marketing perspective, enabling companies to nurture prospects. EMM helps companies generate more qualified leads, develop profitable long-term client relationships, retain customers, and win back clients who may have become inactive.

EMM solutions may help your business sort out some of the challenges that are presented every day in the execution of a successful relationship marketing plan. Demands on marketing teams are increasing, as business leaders understand the importance of successful marketing strategies for their bottom line. Enterprise Marketing Management is a set of software solutions that can assist with building and maintaining a successful relationship marketing plan for your company.

Some of the difficulties that an EMM solution can help with are:

Creating Brand Consistency

Brand consistency is necessary for a successful business, as well as for a successful relationship marketing plan. Having a consistent product which customers can rely upon assists in building trust and customer loyalty. EMM solutions can assist with building brand consistency for your company by allowing marketing teams to manage and control marketing assets in a central database, while still allowing access to the data by the rest of the company.

Delivering Personalized Communication

Collecting customer data for prospective clients is a relatively simple process. Using that customer data to contact clients in a personal way is the end goal of such data collection, and it is challenging. An EMM system can help your company execute highly personalized communications based on customer needs as revealed by your initial data collection. This specialized system will help your company execute a more thorough relationship marketing plan.

Ensuring Security

Identity theft is a pervasive issue, and a very real threat. Customers will not tolerate security breaches regarding their personal information. Implementing an EMM solution into your relationship marketing plan can help you build strong privacy practices, as well as protect your customer data through the most reliable and up-to-date security technology.

Creating Customer Value

Creating customer value is an important tool for staying competitive in an aggressive marketplace. Competing on price and product features alone, which are the standard measures used for competition, are no longer enough to sustain a place in the current marketing environment. By having a relationship marketing platform as part of your marketing scheme, you will build strong relationships with your customers that will create loyalty and inherent value.

Using an Enterprise Marketing Management system to manage your company’s marketing activities, will enable you to better understand the needs of your customers, which in turn will create lasting relationships with your clients that are of greater value than either your products or services alone. Creating value for your company through solid customer relationships is the primary tenant of relationship marketing, and implementing and EMM system can help solidify this process.

I have written several articles on the subject of product creation from the standpoint of a product that is tangible. This article will deal with the subject of product creation that is not a physical manufactured good.

One of the largest growth areas in product creation is in informational products. These can be audio and video seminars through a paid streaming link or it could be an e-Book with a very specific niche market.

I believe the primary reason for the growth in this sector has to do with the fact that information can be assembled quickly for an entrepreneur that is motivated. That information can also be altered and replaced at will If you have an informational product you are creating you do not have to worry about traditional product fulfillment issues, warehousing and overstock merchandise. For more information logon to www.instant-cd-products.com .Information products are generally a hands-free business opportunity that can allow you to concentrate on follow up information products. Many e-Books have been developed as part of informational product creation. These e-Book titles tend to connect with the motivation of the site visitor. It can be a how-to product, a guidebook or an inspirational look at someone who may have succeeded well in an area of interest to your visitor.

I may not need to say it, but one of the most popular informational products being developed today is the means and methods of making money online. If you have a product that features steps to take and tips to use in creating wealth online you may have a highly motivated group of individuals waiting to order. If you have testimonials from those who have successfully used your product to create wealth you may find this can bolster sales as well. To know more visit to www.instant-info-riches.com .Information remains one of the primary tools used to propel sites to greater rankings in search engines. Consumers want information and top sites seem to make that available. If you are going to use information as the basis for your product creation you may consider providing a sample chapter to visitors at no cost. This can allow them to gauge your ability to convey thoughts of purpose and it may allow them to gain an interest strong enough to make that all important purchase.

 

When it comes to marketing your informational products you need to ask yourself what attributes exist for the product then you need to convey those ideas to your site visitor. Can they understand and appreciate the benefits of the product? Will they be convinced that the product has a strong potential to save them time or make them some money? It could be that you have a lot of experience to tap into, but little skill in actually converting the knowledge inside your head onto the printed screen in front of you. This should not deter you from finding a way to make information a part of your product creation thought.

This white paper introduces the common challenges in channel marketing campaign design, and provides proven ways of avoiding marketing inefficiencies and unnecessary costs.

Partner campaign tracking and performance measurement solutions are currently offered by very few marketing companies. Because this market trend is still very new, you must carefully study each solution — and each marketing partner — to determine the best fit for your needs.

The problem

Many small businesses in both public and private sectors have the misconception that CRM software and other business process automation solutions are only suitable for established market players with significant revenue (in the $10 million to $100 million range). This would be true if there is no strategy behind the marketing automation software and no resources to maintain the system. But, with proper planning — and a smart choice of marketing partners — smaller companies can easily make excellent use of the emerging technology.

The need

You need marketing processes automation, no matter how small your business may be for now, to maximize the efficiency of your marketing efforts and to lay the groundwork for rapid growth. By knowing more about your customers you can sell more effectively to them, directly. By knowing more about your reselling and referral partners you can sell more effectively through them — because you can measure and correct their performance according to your financial projections, the market acceptance of your product and service, and your market penetration strategy.

The marketing automation function of CRM software is therefore more than just a technological solution. With fully automated partner campaign tracking and marketing management technologies you can simply manage your whole business better.

The solution

Find yourself a credible marketing firm, that will help you to refine your marketing strategy, define the processes, prepare a spec for process automation, customize your marketing CRM tools, run the first few campaigns for you, and educate you on the various possibilities that the system provides. These companies exist and they will not only save you time, they will grow your business for far less cost than you can do on your own.

If you carefully plan your marketing activities and hire a credible marketing company, to establish and automate your internal processes for your future resellers’ convenience, then the question of whether or not to use a CRM solution loses its validity — it is an obvious “yes.” This is especially true if your marketing vendor will also market the programs to both your channel partners and customers to make sure that all processes are running seemingly effortlessly. Then, your marketing campaigns pay off by generating enough quality leads to guarantee an extraordinary return on your investment.

How do you budget this expenditure? A knowledgeable marketing firm, will have done it many times for other clients and therefore will have developed targeted solutions that are the most cost-efficient for their clients. But, if your marketing vendor charges you fat consulting fees — in addition to their technology solutions — drop them and find a more reasonably priced marketing partner; just make sure you don’t sacrifice quality.

What should I ask for my money?

Your best choice is a marketing partner that can offer you a one-stop-shop solution for under $10,000 — a company with an established framework that doesn’t have too many unknowns and gaps in their processes. Make sure that you are getting at least three CRM seats and consulting on how to run your campaign. Make sure that the campaigns are designed specifically for you, that your marketing collateral is fully tested, and that broadcast media is included in the price with wide coverage to acquire both a wide net of potential resellers and customers.

Conducting tests using partner campaigns marketing management technology

You must make sure that each and every marketing item, passed to your customers or partners, will work for you in the most efficient way. For that, you and your marketing partner must conduct ABC (also known as A/B split) testing and accumulate the metrics to measure each message, each design layout, each telemarketing script, and each partnership presentation.

Without a feature-rich system and well designed process, your results will most likely suffer from a high degree of approximation, and your budget — including the time and marketing dollars that you have spent on testing — will not justify itself.

Think long-term

While considering partner campaign marketing management technology, you are wise to validate what CRM manufacturers promise — because marketing platforms that are suitable for channel marketing are very rare. Many CRM companies promise marketing modules that can do everything, but after you spend weeks on learning the solution you will realize that practically none of them can manage partner relationships. Some CRM suites offer Google Analytics and AdWords integration in a sales force automation package. Others offer affiliate marketing scripts. But none of them will help you run channel marketing campaigns with a diversity of referral partners who have unique business models and multifaceted frameworks.

While considering a b2c or b2b marketing agency, to design, test, and market partner programs for you, consider your future exist strategy. If you are a public company, or a private company that is looking to get listed in the near future, make sure that your marketing vendor fully understands that both the campaigns and the software must be customized so that the entire bundle will become a powerhouse for turning your investors into committed referral partners. This of course will bring in more leads, more deals, and more future investors.

What return can I expect on my marketing investment (ROI)?

Return on your marketing investment will depend on the marketing solution bundle and the service provider’s expertise, as well as the quality of your product and the ability of your marketing management to make decisions beneficial for the company.

Marketing campaigns are investments. And like any smart investment, they need to be measured, monitored and compared to other investments to ensure you’re spending your money wisely.

Invest in finding best marketing program that will suit your budget.

Return on investment (ROI) is a measure of the profit earned from each investment. In simple terms, the calculation is:

ROI = (Profit – Investment)/Investment

As you can see, return on your marketing investment will depend on your business model and the number of partners that will find your opportunity lucrative. With the right product, the right marketing strategy, the right pricing, and the right technology behind your processes — and the right marketing assistance from a qualified marketing partner — your profits can skyrocket and your ROI can reach unprecedented highs, which will also help you to request a marketing budget increase and give your marketing team flexibility for future programs design.

Sounds like a dream come true, doesn’t it? For a very small investment you can get a very large return.

So, who is the best marketing partner to design, test, automate, and market your channel marketing programs?

IdeaMama Af Network is a proven leader in referral program automation and marketing

No one is better at building channel marketing programs than IdeaMama Ad Network,  a unique internet advertising network , the sole provier of Pay Per Deal affiliate campaigns.

Our bullet-proof, battle-tested channel partnership strategies can be a critical component of your business growth — we can significantly boost your sales, improve your bottom-line, and excavate hidden profit goldmines tucked away in your
business. You need every advantage you can get, especially in the current state of our economy.

Getting new leads from business referrals — isn’t it what every marketer dreams of?

Step 1.

We design your referral campaign and automate your marketing processes to track the performance of each partner and each campaign.

Step 2.

We test a few different marketing approaches that help you to sign up an army of motivated resellers and referral partners.

Step 3.

We market the program for you and attract partners that will boost your sales with a single investment. You take it from there and grow your company as fast as you choose to

Work with us and get bombarded by business referrals and new leads!

We are performance metrics fanatics; we are ROI measurement fanatics; and yes, we are creative fanatics too.

Our marketing process automation software and proven marketing methodology will help you collect and easily track the new leads that come from your new channel partners.

Sign up new partners every day — we’ve got it nailed!

Become a profit-pulling powerhouse! Let business come your way while you sleep!

About IdeaMama Ad Network:

IdeaMama™ Ad Network is the only affiliate network that can run highly priced B2B offers with a long sales cycle, as well as high-ticket B2C products. Therefore we offer very high payout to affiliates. We not only run your CP (pay-per-sale) programs on-line, but also solicit for you an army of referral partners and resellers who don’t have an on-line presence. No other network has an ability to manage off-line relationships. We can because we have an automated software system that enables referral partners to upload contact information of prospects and monitor the status of the leads, closely watching how they are moving through pipeline. We offer full transparency for affiliates and super-efficiency for advertisers. IdeaMamaAdNetwork.com provides each merchant with a full-blown, proprietary CRM solution to not only manage their channel partners, but also align the business processes of their entire organization — they will get top-rated, award winning sales, marketing and customer support automation solution to serve their new and existing partners and customers.