Do you want us for our quality mailing lists? If so, Mango Solutions can provide not only lists of qualified prospects but a complete direct marketing service customized to meet your specific needs. Whether you need us to put together a traditional direct marketing campaign, wish to send out bulk brochures, we can supply you with a list of suitable marketing leads to. Our marketing databases cover thousands of different businesses and people in Auz and NZ!

We can mail out information on your behalf, locally and internationally companies have used our services all over Australia and New Zealand for many years now and have found us to be professional and we are always able to meet and reach targets as we go that’s extra mile.

Mail-outs are an effective way to advertise your services and generate interest from suitably qualified candidates. Additionally, they can be used to create prospects to phone or contact you instead of chasing for business.

You supply Mango Solutions with all the information and we do the rest, guaranteeing to meet your timeframes and manage the send so that all recipients are reached at the same time if you prefer.

With thousands of mail lists to choose from, Mango Solutions can help you find the best mailing list by working with you to define your target market. The chances are if you have specific details for the list that you want, we can find it for you. We can work with you to closely define the type of business you are trying to market to.

What are the ways to enter international marketing?

Similar Choices

Well, in theory you have the same options in marketing internationally as you do in domestic marketing. There are many different ways to market to your foreign prospects.



Article Marketing

Association Marketing

Content Marketing

Educational Marketing

Email Marketing

Event Marketing

Joint Venture Marketing

Post Card Marketing

Referral Marketing

Video Marketing



… And this is by no means a complete list. There seems to be new phrases coined every year for different marketing methods.

You may find all of these choices confusing.

International Web Marketing

In reality it is not difficult to start international marketing. Today, communication with your markets is only an internet connection away. So all forms of web marketing are popular places to start no matter which country you are targeting. Simply because it is cheap and easy. This does not mean you should exclude other marketing methods. And how should you choose which marketing methods to use for your international markets?

Choice Depends On Your Business

The way you choose your marketing methods can prove to be a trial and test method. The methods you use will depend on your foreign markets. There are several factors that come into play.



You can begin with the methods that work well in your domestic markets.

You can also try the methods easiest for you to reach your international markets.



In the end, you need to find out which methods work best for your markets. Good businesses regularly test different methods on a small scale first and there is no difference when marketing internationally.

The Need For Market Research

There is one important difference between starting a domestic marketing strategy and an international marketing strategy. International marketing requires longer international market research. In fact, ongoing market research is best for international marketing. You need to integrate international market research into as many aspects of your international marketing and sales as you can.

The reason is simple.

In your domestic market, market research is fairly straight forward. In your international markets, you also need to learn about your foreign markets.



Different countries have different cultures.

Different cultures have different ways they like to be sold.



If you are just entering international marketing, you have to learn everything about your foreign market.

Choose Your Marketing Methods And Add Market Research

So, decide on which method best suits your business. Leverage the power of international web marketing.

But…

Don’t forget to add in ways to stimulate and to get feedback back from every communication with your international market.

Are you committed to speeding up your international sales cycles?

Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map.

Would you like to develop your international business?

Are you a beginner at international sales and marketing?

Read the Beginners Guide Discover Your International Business.

One way for businesses to plan for their international business expansion is to look at their progress in:



Websites as they move towards global business websites

The different stages of traditional international marketing towards global business marketing



This can help businesses to:



Clearly identify where they are today on the scale of international business

Create an International Internet Business Plan



Progression Towards Website Globalization

It is very interesting to note the online marketing progression today goes something like this:



From website internationalization = domestic website + all foreign & domestic markets

To website localization = one foreign website + one foreign market

To website globalization = all foreign websites + all foreign markets



To make the process easier, quicker and cheaper to manage there is a distinct trend for good global websites today to use website templates throughout all of their country websites. This leads towards one website template for all markets.

Progression Towards Global Marketing

But compare this online process to the traditional international marketing process where companies progress to global marketing as follows:



From Domestic Marketing = domestic product + domestic market

To Export Marketing = domestic product + foreign market

To International Marketing = one foreign product + one foreign country

To Multinational Marketing = one foreign product + one foreign region of a few countries

To Global Marketing = one product + all foreign countries & domestic market



So the progression goes from one market and one product through different products and different markets back to one market and one product.

International Internet Marketing Progression Plan

Small businesses just starting out in international business expansion need to create real communication with their international markets.

If you mix the progression towards global marketing with the progression towards website globalization this gives you a structure for an international internet marketing plan.

1 – Domestic Website For Domestic Marketing



One domestic website

Customized content and communication for your domestic market only

Marketing your domestic product

Marketing to your domestic market



This is where more companies start: in a market they are familiar with.

2 – Internationalized Domestic Website For Export Marketing



One domestic website

Customized content and communication for both your domestic and all foreign markets

Marketing your domestic product

Marketing to your domestic market and all foreign markets



This can be the exact same website as the one used for your domestic market. It all depends on how culturally specific your domestic website needs to be for your business.

In any event, you can always review your domestic website to make sure you are not unduly pushing away international visitors.

Some companies may opt for a separate international website.

This may be the case for French companies for example. They may keep their domestic website in French and start their international internet marketing with a separate international website targeting all foreign markets.

3 – Localized Website For International Marketing



One foreign website – begin using website templates

Customized content and communication for one foreign market

Marketing your product adapted to your foreign market

Marketing to one foreign country



A localized website is a second website. You would still keep your domestic website or your internationalized website for your domestic markets.

You will create one localized website per country you market to, until you have a regional group of localized websites.

4 – Group Of Localized Websites For Multinational Marketing



A group of foreign websites – continue using website template

Customized content and communication for each foreign country in the group of countries.

Begin implementing one set of unique content adapted into each language for each country.

Marketing your product adapted to your foreign market

Marketing to a group of countries in one foreign region



There are some regions in the world where you can use a regional sales and marketing strategy.

This step really depends on the nature of your business and how you conduct your business in these regions.

5- Global Website For Global Marketing



Dozens of foreign websites, one website per foreign country – using website templates

One set of unique content adapted into each language for each country website based on templates.

A culturally specific content and communication plan for each country

Marketing one product for a global market

Marketing to all foreign countries & your domestic market



Global websites are usually for the big multinational companies.

But from a marketing standpoint, if you have one product to sell throughout a global market, your best online presence is through one global website giving access to a series of localized websites using templates.

Use Cross Cultural Communication Tools

The above plan gives you an outline of how you can use your website with an International Internet Marketing plan to progressively move towards full international business development.

Your international sales success depends on three things:



Your content and communication must be customized for each market along the way.

You need to use online tools to stimulate international feedback continuously.

You must systematically track, analyze your results and adjust your marketing to fit with your international market.



You need to identify the format and marketing mix to use for delivering your content that is best suited for each of you international markets. You also need to add in culturally appropriate tools for good cross cultural communication online.

Your International Internet Business Plan will evolve through a learning process as you become more knowledgeable about your international markets. There are often many adjustments needed when expanding your business internationally. Take small steps and adapt your plan when needed.

Cross cultural communication experts identify five different cultural behavioral values. Studying these values gives you insights into the tools you can use online to adapt your communication to your different foreign markets.

Over the next five weeks I will review one set of these tools in the Get International Clients Newsletter. Sign up now and find out what you can do to market to different cultures.

Are you committed to speeding up your international sales cycles?

Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map

Would you like to develop your international business?

Are you a beginner at international sales and marketing?

Read the Beginners Guide Discover Your International Business