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Article Marketing Plan: Steps To Create One?

Posted by Lasam | Marketing Plan | Saturday 30 January 2010 9:36 am

First Page Google Rankings Are Easy

Article Marketing Key Steps:

Article Marketing is a excellent way to get free Search engine traffic . The key is having a solid article marketing plan. You need to set a goal of writing and submitting at least one article per week to have any impact on your website traffic. You must follow through and stick to your guns and make sure you publish the number articles you have set in your plan for each month.

My article marketing plan calls for to write and submit 1 article per week for my fishing site, now some weeks I write more, but never less than 1 per week. One article may not sound like a lot but you are building links with these articles that will last a lifetime. Also quality and respectability are strong factors when writing articles. If you don’t have a goal to recognized as a expert in your selected “niche” then don’t bother with article marketing.

Article marketing is not a quick hit traffic generator, This process takes time and your website traffic increases will be over time. There are some ways to jump start your efforts by automation but you need to learn the basics before using these tools. But I can guarantee this traffic will be quality targeted traffic. I have been using article marketing for about two years now and my sales have doubled.

Now let’s get to the meat of my article and look at key steps that are needed to make your article marketing efforts successful.

#1 Identify your “niche” market. Do not waste your time starting to write articles until you have completed this step. The more specific you are when you identify what you want to write about the better success you will have.

#2 Create a keyword , keyword phrase list of at least 50 keyword phrases. These words need to be associated with the “niche” market you have chosen. I do not recommend you start out targeting single keywords, select keyword phrases about your niche that are two and three words in length. Concentrate on using keyword phrases that are two and three words in length. The reason I say this is because writing articles that concentrate using just single keywords are very hard to get listed on search engines. It is much easier to get listed with two and three keyword phrases. If you have a low advertising budget, like most of us, I would like to suggest an excellent free keyword phrase generator that is offered by Google adwords. This service is free and you do not need to deposit any money. Type in a single keyword that is associated with your “niche” market. Adwords will generate a list of two and three keyword phrases for you. Make sure you download or copy this list for future use when you are writing your articles.

#3 Start writing articles that use some of the keyword phrases from your list . Start out writing by inserting your two and three word phrases as you go. One thing about keywords or phrases is that you do not want to repeat the same targeted word or phrase more than once every 100 hundred words. Take for example, if I were writing a article about article marketing and targeting the phrase “ Article Automation” and the length of my article was say 700 words, I would need to make sure this key word phrase was not used more than once every 100 words and no more then 7 times total. There are ways to mix your phrases up to get the same ranking without duplicating your phrases; example instead of using “article automation” you could use “automate articles” and not be penalized by the search engines for excessive keywords. Remember concentrate on the quality of your article when inserting keyword phrase. It’s important that you get the attention of the reader.

#4 Create a list of article directories to submit your article too. There are some steps to this that I recommend you use because all article directories are not created equal. You need to build a list of directories that prioritized by their Google rankings. First thing you need to do is go to Google and type in “article directory” in the search box. The results will give you 1000’nds of sites to use in your list development. There are two sites you must put on your list right now and they are ezinearticles.com and searchwarp.com. I use a free Google ranking tool that is simple to use to locate each sites ranking. Type in the following keyword phrase “website ranking tools for Google” at Google’s search box to find a free ranking tool suitable for you, or just e-mail me and I send the link I use. Just a note when developing a list use sites with rankings of 6,5,4,3 first, these sites will get you some traffic over time.

Now your ready to start article marketing! Good Luck In your efforts, Sincerely Mark Fleagle.

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10 Reasons Your Small Business Needs A Technology Services Provider

Posted by Lasam | Small Business | Sunday 24 January 2010 5:58 pm

Can your small business get both affordable professional-class IT service and peace of mind? The secret lies in having a technology services provider handle your technical solutions.

To stay competitive, small businesses must make the most of current technology. But it’s expensive, time consuming, and inefficient to maintain a full-time IT department like larger companies. A true Professional Technology Services Provider offers on-demand talent, depth of experience, deep resources and huge economies of scale. Here are the top 10 benefits you’ll see.

Benefit #1: Stay Focused On Core Business Functions

People are happiest doing what they do best. And they get frustrated by tasks that distract them from it. Researching solutions, implementing new technology and fixing IT-related problems are extremely inefficient for non-IT professionals. Free up internal staff for revenue-generating functions and the business of business.

Benefit #2: Tap Economies Of Scale And Purchasing Power

Due to a single focus on IT, sechnology services providers achieve greater efficiencies and economies of scale. They consolidate purchasing power and have access to deep and broad knowledge bases. Using developed best practices, tasks are completed more efficiently than small businesses can do on their own. The means real cost savings– both in time and money.

Benefit #3: Reduce Cost and Control Operating Expenses

The business value of technology services providers results in very hard dollar savings. In almost all cases, small businesses will spend 25% to 50% less than the cost of even one mid-level IT professional. Then take recruiting, training, vacation, sick days, turnover and other management issues out of the equation to see even more savings. Costs are budgeted, predictable and controlled.

Benefit #4: Access Highly Specialized Talent

Small businesses cannot cost effectively achieve the scale and flexibility to properly support their technology environments. Even a very experienced and dedicated IT employee has limits to skills and avenues for help. Professional technology services providers offer access to teams of IT specialists that deliver the cross-sectional IT knowledge needed to provide both on-going and critical support for small business networks.

Benefit #5: Get Services On-Demand

Many small businesses face the challenges of growth and the burden of scaling back. Both cases present a genuine HR problem when relying on in-house IT resources. Small businesses need the agility of just-in-time resources for emergencies and the flexibility to adjust technology support levels. With a professional technology services provider, sudden changes won’t affect the livelihood or morale of employees.

Benefit #6: Help Employees Innovate and Stay Productive

Communication, collaboration, and knowledge sharing allows employees to innovate. These capabilities are delivered through a multitude of technologies including file servers, central databases, broadband connectivity, mobile platforms, email communications, and many others. However, true productivity and business benefit can only be realized when this complex technology is properly planned, implemented and maintained. The best practices and comprehensive experiences around planning, implementing and maintaining such systems allow technology services providers to successfully deliver these productivity improvements.

Benefit #7: Reduce Downtime

Even a few minutes of systems downtime carry enormous business costs. Maximizing uptime must be a high priority. Small businesses can longer afford issues with internet connectivity, email communications, corrupt data or systems failure-the cost of reacting to these events is just too high. Professional technology services providers offer planned, measured approaches to pro-active systems maintenance, security, backup and disaster recovery.

Benefit #8: Get A Technology Edge Over Competitors

Don’t just level the playing field: take advantage of new technologies for a competitive advantage. Technology services providers keep up with the latest solutions through ongoing training and real-world experience. They know how to implement the latest hardware, software, and network applications available. Just as important: they know which technologies are not worth the investment.

Benefit #9: Attract and Retain Employees

Employees want to work in an environment where their computers are up and running. Employees want to be competitive with their rivals and they want the technology tools that really help them deliver. Potential new talent will weigh your company’s technology prowess. Utilizing a professional technology services provider allows small businesses to meet these expectations and increases the ability to attract and retain employees.

Benefit #10: Access Otherwise Unavailable Vendor Support

Access to manufacturers is crucial in effectively supporting complex technology. When available, technology manufacturers traditionally provide basic or unreliable direct end-user support. With a well-established professional technology services provider, small businesses enjoy the benefits of priority access to Microsoft, Cisco and thousands of other technology vendors.

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Internet Marketing Business Ideas to Make it Successful

Posted by Lasam | Marketing Business | Saturday 23 January 2010 10:42 am

If you have a struggling internet home based business you will enjoy this article. We are going to talk specifically about things you can do utilizing internet marketing to promote your business online. More specifically we want to talk about things we know are working right now based on the success others are having.

One of the most important things you should do with your internet business is to concentrate on one form of marketing and become an expert with it. This may sound easy, but it is not. If it was easy everybody would be making money on the internet. If you analyze struggling home internet businesses you will find that the majority of them do not get enough quality traffic to their website. Regardless of the product all internet marketing businesses need traffic to succeed.

Some businesses need leads to follow up to promote their business opportunity. Other people just need buyers to come and purchase from them. Regardless of your need learning more proper ways to get traffic is the most important thing you can do.

Did you know that it might take you several hundred hours to master internet marketing traffic techniques? Most people quit before they ever reach the level of success based on the knowledge it takes to drive traffic to their website. With this in mind you should find some form of internet marketing advertising that you enjoy.

If you like writing you could consider of starting article marketing. If you do not have skills or time to write yourself you can also hire someone to write articles for you. I mention this because people go online to find information and articles are a great way to provide it for them. Nevertheless, you have to learn everything about article marketing in order to become an expert with it. This would include everything from writing articles to the proper ways to submit them to generate traffic. Article marketing is a long-term business plan and this is the reason why many people will not stick with it long enough.

Internet marketing ideas that really work today are blogging and social bookmarking. However, common mistake people make is they put articles in their blog, but they don’t take the time to bookmark them to the right directories. This is kind of like opening a restaurant and never telling anyone where it’s located. Yet it’s amazing how many people run their internet based business this way.

In summary, the most important internet marketing business idea we can give you is become an expert at traffic generation. Focus on one form of promoting your internet home based business and become an expert at it. Only then you will begin to attract the traffic it takes to become successful.

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