Okay, you go to Google type in a key phrase related to network marketing business opportunities or something like a program you know or whatever. What pops up on screen? Most likely the very same writers are actually parading their very own programs related to network marketing themselves.

Plus, as a bonus I am going to reveal to you bits and pieces about the new rave that is going around town such as the internet network marketing revolution. This is going to blow you out of your mind.

If you are looking for review about some network marketing business opportunities, then you can search elsewhere.

If you are looking for a solid truth and unbiased review about this industry and all it’s related topics, then read on. That is what I can offer you now with top 5 myths about network marketing business opportunities:

Top Myth #5: You Are Working On A Residual Income

Even in the new evolution of most network marketing business opportunities, you will be bombarded with various statements such as “do it once, get paid forever”. Obviously, this is a very misleading statement and you should be cautious when someone declares that without proof.

The nightmare begins when you have sponsored someone and the greatest challenge is to be able to serve that person. 3 out of 4 network marketing business opportunities are functioning via monthly member fees to generate “residual income”.

What happens then if that member you sponsored just decided to jump ship? Not a good sign for your income stream.

Top Myth #4: Your Automated Website And Blah, Blah, Blah

It’s quite amusing really. Whenever you see some potential program out there giving you an automated website and system there is definitely something that’s missing. It is the element of work. Not that I’m against working less and earning more.

The thing that really ticks me off is the promise that is fed to you about how a website and a system can be duplicated. Just remind yourself this, “A system can be duplicated, people can not”. You still need to work the system.

Top Myth #3: You Do Not Need Experience To Start

This is one of my favourites. Here’s the hard truth. Are you ready? 97% of all network marketing business opportunities feed on new recruits. While someone without experience can join in too. You usually need to learn how to expand your network (hence, the name network marketing) in order to grow your team.

The upper hand always belongs to the veterans because they know what to do and where to get people to join his team. I’ll get back to you about this near the end for a solution. Stay with me.

Top Myth #2: Build Relationship, Not A Business

Okay, this one is partially true. While I build relationship with my subscribers the key is to think of your business like a business! Honestly, you’d be better off earning quick profits rather than feeding a bunch of adult babies whining about their lives.

Business is key to your financial well-being and your closest relationships should be spent with your family, not on counselling your team members. They joined the opportunity out of hope, not you. Be a business person.

Top Myth #1: Never Give Up, Motivate Yourself

Do you really think you can motivate yourself? The truth is, it is not easy. Especially when you look in the mirror and knowing that you cannot put food on the table later during lunch for your family. Or that nice vacation you’ve been dreaming about goes out the window.

Reality check, you do need some immediate cash to support yourself. Not drowning in financial debts while holding on to those hot network marketing business opportunities out there. Results are bottom line and you have to realize this.

In closing, let me drive home that while network marketing business opportunities are using the Internet now their compensation structure is still quite the same. You’re better off making instant up front profits rather than waiting for your team volume to grow. After all, it is the reason why you are reading this, right? Think about it.

ROI for networking – a perspective

If you’ve ever placed an ad in any magazine or newspaper, what do the magazine or newspapers promise? Do they promise “x” leads and “y” calls leading to “z” number of clients? Or do they talk about “a 2 million circulation” which means that the ad will be viewed by many but there are no guarantees of new business?

Also, when you answer the phone, respond to emails, make cold calls, and attend networking events, how do you measure your ROI?

Or how many events have you attended where you’ve passed out 50 business cards, come back to the office with 100 business cards, sent out 10 follow-up emails and heard back from ZERO?

So you spent $25 to attend the event, $5 in gas money, 3 hours of your time that is worth say $150, and in the end what did you get? A bunch of business cards and a few people writing or calling to sell their services to you! So did you sit down and measure the ROI for that? I think not.

And how many events can you attend in a given day? What reach can you have, meaning how many people can you reach out to at any given event? And how do you build a relationship with someone in brief encounters where everyone is hurrying to meet one more person before the event is over?

You get my point?



The SMM ROI

By participating in Social Media Marketing (SMM), what we are doing is leveraging conversations and discussions to begin building relationships. Building relationships and networking online takes time and therefore it requires time and investment. Since you have a business to run, you can do this by retaining professionals like us (had to get a plug in).

And so to summarize, I leave you with this thought.

The evolution of online marketing and especially social media marketing requires a paradigm shift in how businesses view ROI. Social Media Marketing allows us to form relationships. These relationships may eventually lead to business.

But ROI for Social Media Marketing doesn’t apply nor does it make sense because how can we measuring ROI of human interactions?

If you are presently studying MSc Management and have undertaken your undergrad in BA Marketing Management, then you may well have to write an MSc marketing management dissertation to get your masters degree.

And the very first problem you will be facing is finding a dissertation topic.

This article will surely help you define a dissertation topic question so that you can start writing your dissertation in marketing as quickly as possible. More precisely we will be looking into: marketing and the recession. I will try to link these too together.

For writing your university dissertation I would definitely suggest trying to narrow down your marketing dissertation topic and focus on one type of marketing. For example, if you wanted to talk about direct marketing and specifically direct mail, you could make a correlation to the US Post Office which had the largest rate increase for direct mailers in the beginning of 2008. They also recently have requested the government to allow them to switch from delivering 6 days per week to 5 (Mon-Fri, cutting out Sat.) as well asking for financial assistance to pay for employees benefits among other things. The relationship between direct mail marketing and the post office suffering from the recession could lead to a number of discussions such as:

? Has a decrease in direct mail by marketers (which has always been expensive) caused the post office to raise their rates or did the rate increase cause marketers to decrease their direct mail volume?

? How the rate increase in direct mail has caused marketers to look for alternative ways to promote their business such as email and social media which are less expensive.

? What the effects of the recession and the post office increase have on marketers and their response rates now that many are gearing away from their dependency on direct mail, which has consistently had the highest response rate. Are lower cost promotions yielding the same benefits and is the ROI equivalent?

Just some thoughts. You could probably talk about any of these without mention of the post office changes as well.

It will always be helpful to make a result/actionable output from your marketing dissertation. If you can come up with a solution as well, reflecting an optimistic perspective on Depression, it would be relevant to the faculty as well.

In that context, you could look at the following options:

1. Do specific analysis for consumer segments (impact based on demographics & psychographics), change in their needs / wants, the impact of the environment, and additional segments that have been created due to the economic environment

2. You can also look at, as mentioned above, change in the marketing approaches (addressing insecurities or encouraging spending), and innovation in ATL/BTL activities due to recession

3. Do a market analysis of what is the ideal portfolio across different product categories / items to be marketed during recession and the specific approaches for the same.

These are some of the alternative areas worth exploring in your dissertation paper.